Pokemon GO, developed by Niantic, broke records for daily active users shortly after its release in 2016. Combining augmented reality (AR) with the Pokemon franchise, the game encourages players to explore their surroundings to capture virtual Pokemon. The real-world map-based gameplay, which uses GPS, allows players to find and capture Pokemon in their local environment, battle at gyms, and participate in community events. At its peak, Pokemon GO had more than 28 million daily active users in the U.S. alone, contributing to its immense cultural impact.

Pokemon GO's success can be attributed to its innovative use of AR technology, the strong Pokemon brand, and its encouragement of physical activity and social interaction. The game has evolved over time, with Niantic introducing new features such as raid battles, trading, and PvP battles to keep the player base engaged. Pokemon GO Fest and other in-person events have helped foster a sense of community among players, leading to the game's continued popularity. Even years after its launch, Pokemon GO remains one of the highest-grossing mobile games, regularly ranking among the top apps on both iOS and Android platforms.